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Internet Marketing
  
   
 
 
  What is marketing?  
 
There are many different definitions of marketing. Consider some of the following alternative definitions:
  
 
“The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time”
  
 
“The achievement of corporate goals through meeting and exceeding customer needs better than the competition”
  
 
“The management process that identifies, anticipates and supplies customer requirements efficiently and profitably”
  
 
“Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges”
  
 
 
 
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  Which definition is right? In short, they all are. They all try to embody the essence of marketing:  
 
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Marketing is about meeting the needs and wants of customers;
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Marketing is a business-wide function – it is not something that operates alone from other business activities;
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Marketing is about understanding customers and finding ways to provide products or services which customers demand
 
 
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Marketing refers to promotion and can also involve pricing, product placement and distribution when relevant. Promotion can be limited to a specific target group, or it can be aimed at the general public. Although marketing is often interchangeably used with the word advertising, marketing can be more specifically described as the game plan by which the advertising will be carried out, as in a marketing strategy.
  
 
Marketing strategies differ depending on the product, target market and budget. Many marketing strategies for individuals, teams, charities, clubs and even small businesses can revolve around free and low-cost advertising. An example of free advertising might be to include a hyperlinked signature line to your website in all of your online posts. An online mailing list -- ideally an opt-in list to avoid spamming -- can also be a form of free advertising. Press releases are yet another. Low-cost marketing strategies include items like customized mouse pads, pens, stickers and tee shirts. Flyers and local newspaper ads can also be part of a low-cost marketing strategy.
  
 
On a larger scale, getting an unknown brand name, product or service into a viable moneymaking position requires robust marketing. Marketing is unlimited by creativity and can go beyond conventional means. The marketing objective is to reach the intended audience with a message and delivery system that reflects the product or service itself -— or at least does not detract from it.
  
 
Marketing is an investment that, if done wisely, not only pays for itself but allows a business to grow. When proper marketing gets the message to the right audience, delivered in the right context, at the right price, you can't go wrong. Hiring an experienced marketing consultant can help the new business owner to develop effective strategies. Various books are also available on marketing strategies and can shed more light on the options available.
 
 
 
 
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