| |
Internet
Marketing |
|
| |
|
|
| |
|
|
| |
Cheaper
and More Flexible Than Offline Advertising |
|
| |
The
Internet is extremely different from print advertising in
that space is cheap, your advertisement is accessible for
a longer period of time, the content can be changed without
having to ask someone to do it for you (if you use a content
management system) and you can potentially reach a wider
audience. |
|
| |
........................................................................................................................................... |
|
| |
24/7
Presence |
|
| |
No
more turning customers away when its time to close shop,
putting up a note saying "closed for public holiday",
or leaving an irritating message on your answering service
specifying your trading hours ? tell them to visit your
website for information they are looking for. |
|
| |
........................................................................................................................................... |
|
| |
Offer
Convenience |
|
| |
It
is far more convenient for a person to research a product
on the Internet than it is to get in a car, drive somewhere
and look for or ask someone for information on a product.
Also, a potential customer won't have to judge a call centre
agent to determine whether he/she has their best interests
in mind, or just wants to make a sale. The potential customer
can visit your website whenever they like in their own privacy
and comfort, without the stresses and distractions that
exist in the "real world". |
|
| |
|
|
| |
........................................................................................................................................... |
|
| |
Add
Value and Satisfaction |
|
| |
By
offering convenience, a point of reference and that touch
of individualised customer service, you ultimately add value
to your offering and your customers experience a higher
level of satisfaction. Your website can add value in other
ways too, by featuring tips, advice and general interest
content you can "entertain" your customers. This
will also help them remember you better. |
|
| |
........................................................................................................................................... |
|
| |
Standardize
Sales Performance |
|
| |
By
looking at which approached / pitches have worked in the
past and those which have not, you can produce the ultimate
pitch and use it with your website, so that you use it on
every customer. No more training of sales people and waiting
for them to get a feel for your line of trade. |
|
| |
........................................................................................................................................... |
|
| |
Improve
credibility |
|
| |
A
website gives you the opportunity to tell potential customers
what you are about and why you deserve their trust and confidence.
In fact, many people use the internet for pre purchase research
so that they can determine for themselves whether a particular
supplier or brand is worthy of their patronage, and won't
take them for a ride. The Internet also allows for Viral
Marketing, where your website visitors spread positive word
of mouth about your business your customers do your
marketing! |
|
| |
|
|
| |
........................................................................................................................................... |
|
| |
Promote
your "Brick 'n' Mortar" Presence |
|
| |
Getting
lost trying to find a place can be frustrating for a potential
customer. You can publish what they call a "dummy map"
on your website, which shows directions and landmarks graphically,
and the potential customer can print it out when looking
for your "Brick 'n' Mortar" premises. |
|
| |
........................................................................................................................................... |
|
| |
Growth
Opportunity |
|
| |
A
website serves as a great place to refer potential investors
to, to show them what your company is about, what it has
achieved and what it can achieve in future. |
|
| |
Two
Way Communicative Marketing |
|
| |
Customers
can quickly and easily give feedback on your product and/or
marketing approach. |
|
| |
........................................................................................................................................... |
|
| |
Cheap
Market Research |
|
| |
You
can use features on your website such as visitor polls,
online surveys and your website statistics to find out what
your customers like more and how they feel about certain
aspects of your business to determine how you can improve
your product and the way you do business. Website statistics
show you how much traffic your website receives, how the
visitor got to your website and where, geographically, the
visitor is from. |
|
| |
|
|
| |
........................................................................................................................................... |
|
| |
|
|
