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What is SEO?
 
   
 
Key Terms To Understanding Web Search Engines?
  
 
spider trap - A condition of dynamic Web sites in which a search engine’s spider becomes trapped in an endless loop of code.
  
  search engine - A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.  
  meta tag - A special HTML tag that provides information about a Web page.  
 
deep link - A hyperlink either on a Web page or in the results of a search engine query to a page on a Web site other than the site’s home page.
  
  Robot - A program that runs automatically without human intervention.  
 
 
 
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Did You Know...
  
 
The first tool for searching the Internet, created in 1990, was called "Archie". It downloaded directory listings of all files located on public anonymous FTP servers; creating a searchable database of filenames. A year later "Gopher" was created. It indexed plain text documents. "Veronica" and "Jughead" came along to search Gopher's index systems. The first actual Web search engine was developed by Matthew Gray in 1993 and was called "Wandex". [Source ]
  
 
 
 
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Why does my company/organization/website need SEO?
  
 
The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
  
 
Crawler-based search engines are those that use automated software agents (called crawlers) that visit a Web site, read the information on the actual site, read the site's meta tags and also follow the links that the site connects to performing indexing on all linked Web sites as well. The crawler returns all that information back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the administrators of the search engine.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
 
 
 
 
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